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United Airlines tira passageiro à força - Case Marketing Digital #01



Passageiro é expulso de avião da American Airlines e gera revolta nas redes sociais. O CEO da empresa Óscar Múñoz chegou a enviar e-mail para os funcionários parabenizando pela ação, mas depois voltou atrás. Por conta dessa repercussão negativa, as ações da United Airlines na bolsa de valores têm uma queda de aproximadamente US0 milhões em apenas 24h.

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Aula do Curso de Marketing Digital criado pelo professor Gustavo Guanabara para o portal CursoemVideo.com.

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