Whatever you call it, speech, talk, address, lunch and learn, presentation, the scenario is the same. You have somewhere between fifteen minutes to an hour to be in front of a live audience and deliver your message. If you're not currently taking advantage of this marketing tool, you're missing out on one of the most effective ways for professionals to market themselves, their services and their products. 1. Presentations cast you in a different role. Instead of being seen as a salesperson or a marketer, you're seen as a teacher or advisor. Your prospects see you as an expert, an educator and an advisor. With the right presentation, you immediately establish your professional reputation and credibility. 2. Presentations are interactive. Whether educating or persuading, the interactive nature of presentations works to your advantage. In a face-to-face setting you can engage all three channels of communication-the verbal, the visual and the vocal. When these three channels re