by NASA Goddard Photo and Video The concept of marketing has evolved and changed over time, but there are certain strategies that are tried and true marketing principles. One such principle is the four ps of marketing approach. This marketing principle has been used successfully for years, but still many business owners don't understand how it works or how it can benefit them. What are the four Ps? They are product, packaging, price and promotion. Four Ps Of Marketing: 1. Your Product Is Your First Major Marketing Decision The product is what makes you money. And how well you market your product determines how much money. A good product puts you on the path to building a good business. Your product is the most important part of your business. It partially determines your markeing and how much profit you get. Ask yourself these questions regarding your product: 1. Who wants this product? 2. Will this product be what the consumer wants or needs? 3. How does your product compare with...
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