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#1: Research!
#2: Find out information!
#2.5: Use CMYK colour mode!
#3: Use bleed marks!
#4: Use a theme!
#5: Create a colour scheme!
#6: Make sure everything contrasts!
#7: Know the audience!
#8: Don't go too far!
#9: Make it eye catching!
#10: No more than three fonts!
#11: Use minimal words!
#12: Never argue!
#13: Print it off!
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